Dula-Werke Dustmann & Co. GmbH, or Dula, is one of the leading companies for holistic shopfitting and exclusive interior design in Europe, and provides its services worldwide in more than 60 countries. Dula’s philosophy is to bring goods to life in their specific setting, combining colors, shapes, materials, light, sound, and informational displays in ways that create a holistic, multisensory shopping experience.
The company’s services include planning and design, lighting design, development, production, logistics, assembly, and general contractor responsibilities. Dula executes projects for world-famous brands and leading department stores, and provides interior design for ships, hotels, restaurants, banks, insurance companies, administrative entities, and conference rooms. Clients include big names such as Apple, BMW Group, Zara, Michael Kors, Harvey Nichols, and Harrods. The Dula Group comprises design, planning, and sales offices in Germany, Spain, Great Britain, the United States, Lithuania, France, Russia, and Dubai, as well as Dula factories in Germany, Spain, and Russia.
Because flexibility and agility are critically important to Dula’s product development and manufacturing operations, management decided to migrate from Drawbase® 2D facility layout tools to a 3D solid modeling environment more than a decade ago. While the company’s R&D department chose to standardize on SOLIDWORKS® 3D design solutions in 2006, Dula’s factories made the switch to SOLIDWORKS in 2008.